**Latest Informations

The accessories market continues to expand at an ever increasing rate, which is why we are pleased to introduce the NEW Troop Urban collection of bags. Troop continues to be one of the Uk leaders in the design and marketing of premium canvas-leather accessories for consumer who value the outdoors and their time in it. Troop? products offer quality workmanship and detailing and are built to withstand the elements of today's busy changing eviroments. The brand continues to uphold its philisophy in using only the finest natural materials in a simple understated, yet practical look.

Introduction

Troop is the brand name for a collection of bags, which was developed by one of the best known, experienced and UK based designer Dominic Troop several years ago.  As a multinational distributor, the Troop brand has exclusive manufacturing arrangement with well known and reputed manufactures around the world and its products are produced under strict ethical codes regarding environmental issues and child labour. 

The product

Troop offers very elegance and glamorous products, which are made with stoned washed 100% cotton canvas, pure cow leather and metal zips and buckles.  The products have waterproof lining and quality trimmings to withstand daily outdoor use.  The Troop has a stringent quality check regime, where prototype products undergo machine stretched tests and various other tests. 

The Troop collection has three distinctive varieties, which are called Classic, Urban and Vintage.   Each variety has a range of fantastic bags and accessories.  The range of products within the collection has been increasing due to successful introduction of popular styles and convenient designs.

Aims and objectives

The principal aim of the Troop collection is to offer retailers with a very fashionable high quality bags and other travel accessories.  This in turn is expected to harness the good name of its brands and build customer loyalty and repeat business.  

Currently, Troop brand has strong presents in UK, Ireland, Germany, Netherlands, Czech Republic, Belgium, Denmark, Sweden, France, Italy, Poland, Spain, Saudi Arabia and UAE. 

Short term objective of Troop brand is to establish its presents in more Asia-pacific countries and south Asia, where the economic boom has created viable market for high end consumer goods.  The Troop is in the process of entering countries such as India, Taiwan, Malaysia, Thailand, Singapore, Hong Kong, China, Korea, Japan and Australia.

The long term objective of Troop is to enter North American market and to consolidate its global presents. 

Strength

Troops is a well established brand and grown organically over the years to the current dominant position.  Every year, Troop collection of bags participates in more than ten trade shows in the UK and mainland Europe and it has dedicated agents to cover regions and countries.  Currently, army of Troops’ agents are covering England, Scotland, Wales, Northern Ireland, Republic of Ireland, Germany, Netherlands, Czech Republic, Belgium, Denmark, Sweden, France, Italy, Poland, Spain, Saudi Arabia and UAE. 

Treats

As a well known brand, Troop is exposed to counterfeit and other copy right issues.  However, the Troop brand and its designs are well protected by patent registration in the UK and worldwide.  Competitors products are constantly monitors for any infringement of copy right and patent issues associated with Troop brand and appropriate actions are taken to protect it wherever in world.    

Conclusion

Troop has been a very successful branded collection of bags.  It has all the unique qualities to conquer the worldwide market and is on track to achieve its goal of long lasting global success.